A background in retail jewelry is a great way to find out exactly what most irks a jeweler. One of those is ordering a specific piece for a customer, paying for shipping insurance, and building up the moment just for the customer to feel like it misses the mark and to having to send it back. In this interview with Punchmark, Tanya Nisguretsky, CEO and Co-Founder of Virtual Diamond Boutique, explains how she seeks to provide a solution and allow retailers to show customers the wide world of jewelry so that when a piece is delivered, it's EXACTLY what the customer had in mind.