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There was a time when “tech people” were tech people, and other professionals, well, just weren’t. People defined themselves by a role, like buyer, salesperson, store manager . . . or tech person. But today, every professional must also be technical. That’s just how the world has changed.
In a similar vein, for a long time, when technical products were introduced to the jewelry industry, they were brought by technical people . . . not jewelry people. And because of that, you could see the gaps in their knowledge. Jewelry companies had to train tech companies and their sales people to understand our jewelry needs. At the same time, the tech sales staff trained jewelry people to understand their technology.
Today, things are different. We are acutely aware of this at VDB, because, as VDB president Tanya Nisguretsky likes to say, “We’re jewelry industry veterans that happen to make technology.”
In fact, everyone that works at VDB has a long history in jewelry business, including retail, manufacturing, back office, and front office. Everything at VDB is driven by awareness of what it means to be a jewelry business. VDB staff includes veterans from Tiffany and Cartier and former owners of retail chains and jewelry manufacturers. We’re proud of our jewelry pedigree, because it gives us a unique advantage when developing the products and services that benefit our customers.
VDB isn’t just a jewelry business – we are devoted to the jewelry industry. This industry is our family, and we are devoted to the future success of the family and friends that make this industry so important to us. When we decided to bring a technology product to the jewelry industry, it was because we recognized how important this type of tool would be, and that it could significantly increase the profitability of jewelry businesses.
Why did we think it was important to share this with you? Because we think context is important. The context within which we develop the VDB platform is always that of a jewelry business owner. We think that matters. We hope you do too.
There was a time when “tech people” were tech people, and other professionals, well, just weren’t. People defined themselves by a role, like buyer, salesperson, store manager . . . or tech person. But today, every professional must also be technical. That’s just how the world has changed. We want to help your business change with it! After all, that’s what families do.