As consumers turn in greater numbers to ecommerce, even for big, important purchases, customer experience takes center stage. With ecommerce, consumers have more choice than ever, so it comes down to who can offer their customers the most memorable and immersive experiences. How can jewelers offer customization options to their ecommerce customers? VDB’s Ring Creator is the answer.

Ring Creator is a highly customizable ecommerce integration that works with your Shopify site. It adds a unique and engaging online experience for the growing segment of consumers who want to take an active role in the creation of their jewelry. Jewelry is a personal expression, and the engagement ring is the most personal jewelry of all. Ring Creator gives them the power to not only choose from the gemstones, metals, and designs you have on hand, but from as much of VDB’s network of mined diamonds, lab-grown diamonds, and colored gemstones as you want.

Easy to Use—For You and Your Customers

It's just as easy for you to set up and configure as it is for your customers to use. Its intuitive interface requires no specialized IT or coding knowledge. Just drag and drop, check or uncheck boxes, and enter text. You can specify which ring settings customers can choose from, including metal type and ring style, and which stone types and shapes you want to offer. You also have the ability to hide parameters. Don’t offer 10k gold, for example? Remove it from the metal types shown so customers don’t even see the option. Ring Creator is already easy to set up and use, and even easier with the VDB team on hand to assist with implementation. 

Seamless Integration

The landing page is also fully customizable, making it fit seamlessly into your existing website. Change the image displayed to match your branding, or keep the one provided. Change button placement, text, and colors to match the look of the rest of the website. Not in the United States? No problem. We offer support for any language our customers need, as well as the option to switch from USD to your local currency.

Almost as Good as Seeing It in Person

When visualizing custom jewelry, it can be hard to get a feel for what that ring will actually look like if you only see it in a static image. Ring Creator solves that problem by bringing custom creations to life with the new 3D View. This interactive feature allows customers to grab and rotate the ring they’ve created so they can see it sparkle from every angle.

Your customers want experiences that keep them engaged and excited. In-store customers get to hold that ring in their hand before they decide to purchase it. VDB’s apps and integrations give them the next best thing.