What’s more exciting than a diamond auction? How about a diamond auction that you can manage from your mobile device or while seated at your desk? VDB’s auction app makes that possible, and now it’s available for suppliers to use and retailers to bid.

The new online auction house offers vendors a trusted third-party platform to sell their goods directly and potentially connect with new retail partners. Vendors can use VDB’s successful technology to sell merchandise for a simple leasing fee, avoiding large investments in software development, and allowing vendors to simply access the software on an as-needed basis.

“VDB is always looking for ways to connect buyers and sellers in a trustworthy environment, using our cutting-edge technology for ease and efficiency,” says Tanya Nisguretsky, President & CEO of Virtual Diamond Boutique. “VDB previously launched a successful virtual auction app for the Jewelers for Children charity during the pandemic. Now, we have created an independent platform with no middleman that will facilitate relationships, strengthen the supply chain, and create more business for all involved.”

The VDB app is already serving the industry as a year-round virtual marketplace for mined diamonds, colored gemstones, lab-grown diamonds, and fine jewelry. Their SaaS (Software as a Service) solutions turn that functionality into customizable tools for retailers, wholesalers, designers, and trade organizations. The new online auction house app is another VDB tool to connect buyers and sellers with their fully-integrated search functionality. Bidders looking for a specific type of lab-grown diamond will be able to input their search criteria to find the right assortment of stones prior to bidding, instead of searching through every item up for auction.

VDB Online Auction House is a mobile-only experience. To download the app to your mobile device, simply go to https://link-to.app/vdbauction. Once you fill out your registration form, you will be sent an email to confirm your email address, and then a VDB representative will approve your application. This is done to ensure that only trade members are able to access industry auctions.

VDBs Online Auction House is the perfect auction experience for both veteran auction-goers and novices. We’re looking forward to many exciting auctions to come, as vendors from all walks of the industry lease the VDB Online Auction House for their own exciting promotions.