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Streamline and Simplify Your Day by Automating In-Store Tasks

If you’re facing a labor shortage, as many B2C businesses are, and your employees are wearing multiple hats and juggling multiple roles, some aspect of your business is going to suffer. This can be especially harmful if customer service ends up taking a backseat to other tasks. Automating in-store tasks can help save time, keep salespeople focused on customers, and reduce inventory costs.

“Automation” in this case simply refers to the use of software, apps, or other technology to streamline routine processes. In a people-focused business like retail, automation should not and cannot replace competent, well-trained employees empowered to make decisions. But it can handle some of the back-end tasks that distract employees from their primary job, which is serving customers.

Save Time

Much of a salesperson’s time can get wrapped up in administrative tasks: answering phones, responding to emails, fulfilling online orders. Automation in the form of a chatbot that can handle routine questions, operating as sort of an enhanced search engine, can help staff focus on other duties. A staff member will step in only to answer questions that require a human touch: specialized knowledge, extremely timely information, or an emotional connection. Automated email responses can serve a similar purpose, directing customers to pertinent information before passing the question on to a staff member. An omnichannel POS system can reduce paperwork and keep everyone on the same page, with no confusion between in-store, online, BOPIS, and memo sales. VDB’s Sales Genie streamlines the purchasing process when you opt for implementing approval processes, and it streamlines transactions with suppliers through in-app communications.

Put Customer Service First

By automating backroom tasks and keeping orders and inventory organized in one system, salespeople are free to do what they do best: help customers. Not only will they have more time to work with customers, they’ll have more patience because they won’t have a hundred other tasks competing for their attention. They’ll also be well-positioned to answer questions about price and availability, as all of that information will be readily available in a user-friendly electronic form.

Engage Customers

Having the ability to check availability, show customers items that are not in stock, and place orders all in one place will keep customers engaged. Rather than running to the back of the store or behind a computer, an automated, integrated system will allow salespeople to access the necessary information from a tablet, and share that information with customers (can’t picture this in real life? Ask us for a quick demo of the VDB Sales Genie!). 

Reduce Inventory Costs

By automating parts of your inventory management, staff tasked with multitasking will spend less time managing inventory and more time selling. Software can help track patterns in customer demand, helping you make smarter inventory decisions more quickly. And when you don’t have something in stock, the right system will allow you to quickly and easily place an order or memo. This is perhaps one of the biggest benefits of automating in-store tasks, as inventory costs can make or break a business.

Given recent economic uncertainties, it’s difficult for B2C businesses to predict exactly how much inventory and staff they will need at any given time. Add to that the pace of business and the extra stress placed on employees, and it becomes clear that technology specifically tailored to the needs of the jewelry industry that can automate some in-store tasks is vital to the success of your business.