With the growth of mobile devices and the massive success of e-commerce, we've entered what has been dubbed the "post-PC" world.

In the view of most investors and marketers, the mobile world is now king. Whereas at one time it was sufficient to have a website and treat a mobile app as an afterthought, today it’s important to recognize that mobile devices are your primary way of reaching customers, and in many cases the only way they’ll reach out to you. Even in B2B we’re finding that mobile devices are ascendant, as employees reach for mobile devices to search for products and communicate with customers and vendors using the device they feel most comfortable with - their phones.

While this shift has been beneficial to many companies, there are growing pains. Specifically, the fact that shopping has become so easy has made consumers more selective. Consumers don't have to shop around to find prices or compare products. They know what they want, and they’re only going into stores that can offer it.

As a result, retail is getting a massive technology facelift. Many brick-and-mortar stores are already using apps to help customers find the products they’re looking for. Whether it’s expanded search apps like VDB, or augmented reality, apps make shopping in person easier than ever.

When you combine your own website experience and inventory with a VDB marketplace extension, you show your online visitors that your store has everything they need. Then, when they come into the store, you can use the VDB app to continue to engage your customers, making their shopping experience a perfect blend of physical and guided digital.

The VDB app makes it easy for you to transition from what’s in your cases to the app. Our markup modes allow you to show your guests your own selling prices for all the diamonds, lab-grown diamonds, and color gemstones in the marketplace. As you find gems your customers like, you can create collections just for them, then share the items in their collection to their email, including pictures, videos, and lab certificates.

Virtual Inventory Takes Center Stage

As a business owner, you know that having enough inventory is the key to running a profitable business. It's also the biggest pain point for most business owners. Shipping, receiving, storage...it's a nightmare to think about. With VDB, you can have the best of both worlds. You can sell your products online and digitally in-store, while physically having less inventory risk.

Plus, VDB has been busy this year, and it shows in our numbers. We now offer over one million mined diamonds, and over 200,000 lab-grown diamonds.

VDB Never Stops Innovating

Innovation is at the core of everything we do. And while we’re always looking to the future for our next big idea, we also turn to the past for inspiration. Our long history in the diamond business, coupled with our passion for the future of sales and retail, give us the perfect platform from which to develop inspiring new benefits. VDB’s top-notch product developers never stop listening to you and creating new features our customers request. If you haven’t logged in for a while (or if you haven’t downloaded the app yet), you should come visit — we think you’ll be delighted at the updates you find. 

Are you one of our loyal users? We’re very grateful, and we’d be delighted if you’d offer a review of your experience.