SO GOOD WE HAD TO DO IT AGAIN
The first-ever lab-grown diamond auction took place online November 8-10, 2021, using VDB’s new Online Auction House, an app for B2B industry auctions.
And it was so successful that we had to do it again! Once again, Mercury Ring is offering ~1,000 lab-grown diamonds from their vast lab-grown inventory.
February 15-17, 2022
Final Bids Due
5:00 PM ET on Feb. 17
Let's Do It Again
These are the first-ever lab-grown diamond direct auctions and first ever fully online, app-enabled diamond auction. This collaborative effort using VDB’s app technology to auction off Mercury Ring’s lab-grown diamond inventory is something you don’t want to miss!
No Middleman - Bid Direct
VDB’s independent platform with no middleman helps facilitate relationships and keep prices low and satisfaction high.
Meet Mercury Ring 2.0
Mercury Ring has been a leader in the jewelry industry for over 80 years. But we’re not sitting still! This auction is just the beginning. We have many exciting new products and services to share
Easy-to-Use App
VDB’s mobile-only Online Auction House app puts the auction in your pocket and puts you in control 24/7.
“We are extremely excited to launch this special auction site with VDB. Our vertical integration and strong infrastructure, along with VDB’s technologically advanced team of experts, will make this a truly successful venture.”
Ateet Shah, President, Mercury Ring