Skip to main content

Mercury Ring's

2nd Lab-Grown Auction

Using VDB's Online Auction House Technology

Mercury Ring's

Lab-Grown Auction

Using VDB's Online Auction House Technology


The first-ever lab-grown diamond auction took place online November 8-10, 2021, using VDB’s new Online Auction House, an app for B2B industry auctions.

And it was so successful that we had to do it again! Once again, Mercury Ring is offering ~1,000 lab-grown diamonds from their vast lab-grown inventory.

February 15-17, 2022 

Final Bids Due 

5:00 PM ET on Feb. 17

Registered Retailers Qualify for a 1.00 ct Diamond for $500/ct!

So Be Sure to Register Now!

1,000 Diamonds

1,000 high-end, loose, 1.00 ct and larger, IGI certified lab-grown diamonds from Mercury Ring’s vast inventory will be auctioned. Incredible range of shapes and sizes.

You’re In Control

You can bid any time, from anywhere, using VDB’s Online Auction House app. The app is intuitive and fun to use. Keep an eye on your bids and monitor the action!

Deep Price Cuts

With low low starting prices, you will find deals on lab-grown diamonds that aren’t offered anywhere else. This no-middleman auction passes all the benefits on to you.

Let's Do It Again

These are the first-ever lab-grown diamond direct auctions and first ever fully online, app-enabled diamond auction. This collaborative effort using VDB’s app technology to auction off Mercury Ring’s lab-grown diamond inventory is something you don’t want to miss!

No Middleman - Bid Direct

VDB’s independent platform with no middleman helps facilitate relationships and keep prices low and satisfaction high.

Meet Mercury Ring 2.0

Mercury Ring has been a leader in the jewelry industry for over 80 years. But we’re not sitting still! This auction is just the beginning. We have many exciting new products and services to share

Easy-to-Use App

VDB’s mobile-only Online Auction House app puts the auction in your pocket and puts you in control 24/7.

“We are extremely excited to launch this special auction site with VDB. Our vertical integration and strong infrastructure, along with VDB’s technologically advanced team of experts, will make this a truly successful venture.” 
Ateet Shah, President, Mercury Ring