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11 Predictions about 2022 Marketing
Want to know what's going to happen in 2022? Here's a quick glance into the year 2022 from a marketing perspective. We've put together a short compilation of trends and predictions from a variety of industry experts and analysts.
1) The rise of AI-powered chatbots
Chatbots are becoming more popular as they become easier to use, and more people start using them on a daily basis. Chatbots can be used for anything from customer service to social media management. They're also being used by businesses to automate their internal processes.
2) More mobile apps than desktop apps
In 2020, we saw an increase in the number of mobile apps compared to desktop applications. In 2022, it is predicted that there will be more mobile apps than desktop apps. This means that you need a mobile app for your business if you want to stay competitive and successful.
3) Social Media Marketing will continue to grow
Social media continues to grow and is here to stay. As it becomes even easier to share content across all platforms, we expect this trend to continue.
4) Mobile payments will replace cash
In 2022, we'll see a shift from physical money to digital currency. This will make transactions much faster, safer and cheaper.
5) Virtual Reality will take on greater importance
Virtual reality has been growing rapidly, especially with gaming. In 2022, VR will begin to spread beyond gaming, and we will see many other industries adopt virtual reality.
6) Augmented Reality will take off
Augmented reality is already taking off. In 2022, we'll see augmented reality grow even further. It will be integrated into our day-to-day lives when we use smartphones.
7) Blockchain will become mainstream
Blockchain technology will become mainstream in 2022. There will be blockchain-based products available in every industry.
8) Online Advertising will overtake TV advertising in 2022
Online marketing is the most effective way to reach your target audience, and it’s also a lot cheaper than traditional advertising methods. The key to online marketing success is to create content that people want to share with their friends. If you can do this, you’ll be able to attract new customers and increase your brand awareness.
9) Artificial intelligence has been around for decades, but its use in marketing has only recently begun to take off. However, many experts believe that this technology will become increasingly important as time goes on.
AI is already being used by marketers to create more personalized experiences and better target their audiences. For example, Facebook uses AI to identify the people who are most likely to be interested in a particular product or service. It then shows them ads tailored to their interests. This can lead to higher conversion rates than traditional advertising methods.
As AI becomes more sophisticated, it could also help marketers make smarter decisions about how they spend money.
10) Smart devices will become smarter
Smart devices like smart speakers and wearables will become smarter. By 2022, there will be intelligent assistants that understand your needs and preferences. They’ll learn from you and adapt to your lifestyle. And they’ll even help with the chores around the house.
11) The internet of things is going to get a lot bigger
The internet of things has been growing for years now. In fact, it was in 2012 when we first started hearing about IoT. But by 2022, IoT is expected to grow into an industry worth $35 billion.