YouTube is now the 2nd largest search engine on the internet, second only to its parent company Google. Because Google owns the social media giant, it naturally prioritizes YouTube videos on its search engine results. According to networking software provider Mushroom Networks, “YouTube processes more than 3 billion searches a month. 100 hours of video are uploaded every minute. It’s bigger than Bing, Yahoo!, Ask, and AOL combined.”
Today, you can find how-to YouTube videos on almost any subject you can imagine, including jewelry subjects like how to shop for an engagement ring or what to look for when buying sapphires. More and more people are turning to the platform as part of their online research before buying. YouTube videos also show up in Google searches, so by posting informational jewelry videos on YouTube, you can gain SEO traction in both search engines.
Learn more about how jewelers can increase SEO with YouTube here: https://www.nationaljeweler.com/articles/9803-creative-connecting-why-jewelers-should-be-more-active-on-youtube