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Build Your Store Traffic

Using VDB and Effective MultiChannel Strategies

VDB Helps JA Members Attract Millennial Buyers

Millennials have spoken - and their conclusion is that the typical retail jewelry store is ho-hum. Of course, they have no idea how expensive it is to build-out a new retail environment! In our JA Webinar, VDB will share with you specific advice for getting millennials into your store and making the in-store experience one they will appreciate and remember. And on this page, we share with you the many different ways you can use VDB apps for mobile and computer to build your millennial customer base.

VDB is a Powerful In-Store Selling Tool

While we still have a lot to learn about what the best "formula" for retail will be in this new digital era, one thing is clear: consumers expect the retail experience to  be more engaging, more meaningful, and more integrated with the store's online presence. The good news is, there are already many things you can do to meet those expectations, and VDB is here to help.

This graphic illustrates the many things your digital strategy must accomplish. Next, we'll take a look at how VDB can help.

Ten days ago, on a busy Saturday, one of our young sales assistants showed diamonds to a young man in our store. He stated that he enjoyed the experience and had a lot in common with our family and would be back to put down a deposit on the diamond that he liked best of the three that he had seen. Later that afternoon, the young man came back in and said that he no longer needed a diamond, he had found one online. He did express that he would like us to supply the mounting. When our sales associate asked him what he could have done to have secured the diamond sale, he said, "well, there is just such a large selection online, and you can look at pictures and turn them and get a better look on the screen."

Being a professional, I realize that a "virtual" diamond does not compare to the real thing. But if the buyer is used to "virtual," then we need this tool to allow him the experience in our store and then we can  bring in the real thing and allow him to have a "real" experience. Thank you for offering this app. It will be the future of our diamond selling experience.

Tammi KettermanTammi Ketterman
Kettermans Jewelers

12 Ways to Use VDB as an In-Store Sales Tool


The VDB app contains powerful comparison features, allowing you to compare diamonds across the platform. Use the app as a standalone, or alongside your live inventory, and give your customers the full picture of just how much inventory you have to offer.


No other jewelry industry search platform provides the rich images and 360-degree views that the VDB app provides. Customeres aren't inspired by spreadsheets! But using the VDB app with your customer allows you to share tends of thousands of images of diamonds, gemstones, and jewelry - images that will excite and inspire and help you close sales.

Capture Leads

If you've white labeled the VDB app, then your customers can download the app from the app stores, and shop your inventory. Just as you place buy and hold requests with your vendors, your custom VDB app will facilitate the same interaction with your customers! Talk about multi-channel!

Video Content

Video sells, and boy does the VDB app have video! A huge percentage of the items on our platform also include 360-degree views. Of course you want to show them live inventory in your store, but if what you have in stock isn't what they're looking for, don't let them walk away! Use the VDB app to show them diamond, gemstone, and jewelry videos that will keep their attention.

Same Day Shipping

Many of the items in the VDB platform are available for same-day shipping. Your customers will be delighted to discover that live goods can be available for them to try on and admire in a very short time. You get the added advantage of pre-qualifying the customer before you ask the vendor to prepare the memo!

Share New Ideas

As a jeweler, you know the bounty of beautiful diamonds, gemstones, and jewelry available to you in the marketplace. But your customers probably have little awareness of just how many options they have! Use the VDB app to share the possibilities with your customers. It will be some of the most fun you've had selling - and they've ever had buying!


Your white labeled VDB app, also facilitates customer conversations - the kind of interaction customers crave.  Just as you can use the VDB app to message back-and-forth with your vendors, your custom VDB app will facilitate the same interaction with your customers! Nothing will bring an online shopper into the store faster than a strong online-to-retail communication strategy.


When you white label the VDB app, you put a powerful user interaction tool in your customers' hands. Imagine this: You help your customer download the app while she's in the store with you. Then, show her how to create collections and wish lists of the items she loves! She may not buy today, but she'll certainly be coming back!

Expert Advice

You'll be able to answer the most detailed questions about any item on the app, giving your customers the information and confidence they need to make a purchasing decision. Just navigate to the "i" symbol on any search result, and see gorgeous images (and 360 views where available) alongside rich product specifications.

Try Now

We all know the pain of bringing in several items on memo, only to find out the customer is unqualified to purchase any of them - or couldn't "picture" them from the descriptions. Using the VDB app with your clients, you can pre-qualify them before bringing the goods to your store. And the customer will be more patient waiting, because they have seen a picture - not just heard a description.

Dynamic Content

Today's shopper expects inventory to refresh constantly, and just knowing that new things may be available will bring them back to your store. But jewelry inventory isn't like books or CDs, and turning live inventory just isn't that fast. So use the VDB app, instore, with your customers, to show them new things every time they come in. VDB is constantly adding new vendors, and those vendors are constantly adding new product. That's a win for everyone.


Keeping sales conversations alive is a lot easier when you have the VDB app in your hand. Invite the customer to try it for herself, and while you're having fun looking at all the diamonds, gemstones, and jewelry, you'll continue the conversation and begin to build a relationship. 

What Do We Mean by PLATFORM?

VDB is a Group of Technologies that are used together, seamlessly, to help you grow your jewelry business.

Search, Source, Buy, and Sell.

It's a TRADING Platform.

Promote, Market, Geofence, Close.

It's a B2C MARKETING Platform.

More Diamonds, Gemstones, and Jewelry Than Anyone.

It's a 24/7 TRADESHOW Platform.

Most Comprehensive Platform in the Industry

5 Reasons to Use the VDB Platform:

  1. Free B2B trading platformConnect to suppliers worldwide to search, source, match, memo, and buy.
  2. B2C Solutions. Powerful online presence brings you foot traffic. Then, use the platform in your store to qualify and close sales.
  3. Ecommerce Solutions. Integrations with Shopify & Magento make online sales easy. 
  4. Massive Jewelry, Diamond, and Gemstone selection All in one place, it's your searching, sourcing, buying, matching, selling service. No other system can match VDB for the sheer selection products.
  5. Love VDB? Have your own branded app with VDB customization. Your Brand, Our Technology!

Diamonds ∙ Gemstones ∙ Jewelry ∙  Lab-Grown

The PLATFORM that GROWS Your Jewelry Business

The VDB Platform
 is changing the game for jewelry business. 

ECommerce: Tens of thousands of diamonds (mined and lab-grown), colored gemstones, and finished jewelry items - all ready to integrate with your Shopify or Magento ecommerce site.

API Inventory: Quickly integrate VDB diamonds, gemstones, and jewelry inventory into your website and POS systems.

iFrame: Have an older website? No worries! You can offer the vast VDB product offering through a simple-to-set-up iFrame.

Custom Apps: Use Your Brand and VDB Technology to create a custom mobile app. You can also customize the VDB webapp to give you an entirely new web presence!

Analytics: Custom apps come with access to data, so you can see traffic and search data and demographic information.

Jewelry, jewelry jewelry! The VDB Platform offers the most comprehensive selection of mined diamonds, lab-grown diamonds, colored gemstones, and finished jewelry in the jewelry industry. It's a 24/7 trade show that fits in your pocket and can be used anywhere. Buy, sell, trade, memo, hold . . . work with your favorite vendors and find new ones! Ultimately, your business is selling beautiful things, and the VDB Platform has been built around making sure you can find the beautiful things your customers want, quickly and easily.

Don’t wait another day. The VDB Platform was designed to give you the marketing, selling, and sourcing benefits your jewelry business needs to succeed.

Are You Ready?

The VDB app is a powerful sales support tool.  The digital approach will appeal to younger buyers, and all buyers will appreciate the rich experience of searching, viewing, saving, matching, comparing, ordering, and dreaming about the tens of thousands of diamonds, gemstones, and jewels available from your store.

So what are you waiting for? Download the app today (or log in, if you already have it), and begin exploring this fabulous sales tool. Your customers will be talking about the experience in no time.