Caught exception: Unknown column 'external_user_id' in 'field list' 7 Tips to Improve Your Shopify Site
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7 Tips to Improve Your Shopify Site

If you've built out your Shopify site and now you're wondering when something is going to happen, you're not alone. Shopify is known for its easy startup, but what most people don't know is that there's no guarantee you'll get traffic - no matter how great your site looks!

The truth is, today's online environment is so noisy that it's hard to get and keep the attention of potential customers. The other thing that Shopify excels at is its built-in commerce tools and easy social integrations. Using all the Shopify tools will help you attract more search engine traffic and to keep those precious social media leads on your pages when they get there. Let's take a look at 10 Shopify tips you can implement quickly for better website traffic and retention.

Start Selling on Social Media

You already know that social media is a must-have for your brand, but are you also using it as a tool to make shopping and buying a cinch for your followers? Over the past few years, Shopify has added built-in social media buy buttons that turn your social channels into selling channels. Your posts on Instagram, Facebook, and even Pinterest can turn sharing into buying! Customers love these buy buttons, because they make it so easy and convenient for them to make purchases without leaving their social environments. 

Expand Your Product Line

One way to sell more is to offer more. In fact, one of the biggest mistakes many jewelry retailers make is to make a small subset of their products available online, and assume that website visitors will be enticed enough to come into the store to see the rest. Not true! Consumers who perceive a limited online offering of products will assume your store is similarly limited, and they move on to other websites with more to show.

Make sure you are offering as much of your overall inventory as possible in your Shopify site. Sure, it requires an investment of photography and copy writing, but the results will be worth it. And for an added boost, integrate VDB's diamond, lab-grown, or color gem feeds into your Shopify site! It's easy, completely blends with your site and brand identity, and can instantly increase your product selection by thousands of juicy gems.

Try Text Messaging Marketing

You probably know by now that email marketing has the highest ROI of all digital marketing. But did you know that text marketing is also a high ROI digital marketing option? Text message marketing can turn your casual browsers into repeat customers by reaching them on their smart phones with links to drive them to the latest online opportunity. You can also use texts to help customers revisit abandoned carts, to send coupon codes, and to complement your email marketing. Shopify works well with several text marketing tools, so the integration is there. You just need to turn it on and use it!

Automate Your Shipping Processes

If you're like most retailers, the pandemic has introduced you to a level of store logistics that you hadn't experienced before. One of the most important ways to build trust with online customers is to ship their orders fast, accurately, and looking highly professional. Shopify offers many tools to help you do that. Use Shopify's order management tools to keep track of your orders, and integrate Shopify to shipping sources to simplify and speed up your post-order performance. 

Product Page Improvements

Now let's take a look at some of the things you can do to improve your shopping page performance.

Take Time to Write Interesting Descriptions

If every product you sell is described by a dry, technical string of words that describe the metal, karatage, gems, carats, and price, you're missing a huge opportunity. Excellent product descriptions sell, and few products sell by image alone - even beautiful products! 87% of consumers consider product content like product descriptions vital to their decision to buy, and your organic search performance depends on having a rich catalog of words to draw customers to your site.

Take time to write meaningful descriptions for each product you sell. Sure, sometimes it is difficult to come up with yet one more way to describe a halo setting on a diamond ring, but the results will be worth it!

Offer Original Photography for your Top 20% of Sellers

Yes, good photography is expensive. But so is lost opportunity! And with so many retailers simply repurposing the photos provided by the brands, every retail site looks like a clone of the others. No store sells exactly the same products you do in exactly the same mix. Take advantage of that! Take the time to create original photos of your top 20% of sellers (by volume). Images really draw attention, and when consumers see images on your site that they haven't seen anywhere else (and can't see anywhere else), you really increase the likelihood that consumers will stick with your site long enough to build confidence in you as a seller (want to see our suggestions for best free stock photography sites? Click here!)

Use Video to Get Consumers Excited

Long gone are the days when you needed an expensive camera and trained operator to create professional video! With just your iPhone 12 or Samsung Note you can create high-quality video in a snap. 54% of consumers report that they want to see an increase of video content online, and a consumer who watches a video of a product is 85% more likely to buy! Why? Because videos keep your visitors engaged, and the longer they stick with your product, the more likely they are to buy it. 

Videos are also fantastic for your site's SEO. So take some time each week to record a few product demos. Talk about the item, how it feels on, what you'd wear it with, or who you'd gift it to. Keep it light, chatty, and informative, and you can start to win with video-rich product pages.

Use these Shopify tips to improve your online selling experience. They’re easy to implement and will deliver excellent results faster than you may imagine.