Living a digital life, as we are now, most jewellers are eyeing Instagram as their sole hope to sell jewellery as the footfalls to the stores have reduced substantially and all marketing activities seem to have become redundant at the moment.
But is selling jewellery through Instagram that easy? It certainly looks easy but when you start understanding the ever-changing algorithm of this complex platform, you are bound to feel boggled and light headed.
Having attended many courses on how to best use Instagram and read numerous material available online, one thing is sure - image is the king! Good imagery is the first thing that attracts the consumer on social media and lures them to shop! Here are some insights:
Instagram is also what I like to call it- an image hungry platform! You can never have enough images to create material for all the features that this platform offers, unless you have a dedicated photographer in-house as part of your team and endless trays full of jewellery.
From posts to stories, Reels to IGTV there are various features that one can opt for to create an engaging content. But one thing still remains common- good imagery.
Let's dive into the importance of a great photo!
We all know that having a dedicated photographer in-house who keeps shooting images and videos all day long, is not possible for 90% of jewellery companies. And even if you do, you would still end up shooting some ‘Behind The Scenes’ from your Smartphone. So why not use this smart phone that we all carry around with us everyday, more efficiently and use it to fuel the need for good photographs & videos for our social media platforms.
So here are a few tips that I have learnt during my experience as a jewellery blogger. Please note: all the point mentioned below based completely based on my opinion from my experience.
I, Preeta Agarwal also hold regular workshops where I teach how to shoot jewellery from your smartphone, at your home or office.
Here are the details of the session:
A 3-hour online class conducted by jewellery specialist Preeta Agarwal, via a presentation & demo.
Date: 8 March 2021, Monday
Time: 3 to 6 pm IST
Fees: INR 2500 + GST = 2950 (£32 approx)
15 Seats only!
ONLY 15 SEATS AVAILABLE. REGISTER NOW!
For more details about Preeta Agarwal:
Instagram: @preeta_agarwal (link to https://www.instagram.com/preeta_agarwal/)