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Can you imagine how today’s TV viewers would react if, at midnight, all the cable television stations did a countdown and then went to static until 5AM the following day?

How Jewelry Retailers Can Win Customer Sales Over E-Commerce This Holiday Season

The holiday season is a jewelry retailer’s busiest time of year! In addition to having twinkling lights and festive wreaths outside, you probably have more and more people milling about inside. That’s a lot of opportunity for revenue that you don’t want to go to waste! So, you need a solid sales strategy to pull customers away from their online shopping and bring them back into your store.

Importance Of Investing In Technology

For nearly 50 years, business managers relied on a fairly static set of benchmarks regarding how to invest in their business. But all of that changed – dramatically – since the turn of the century.

The Pareto Principle Is Dead – At Least In Online Merchandising

Back in the early 2000s, the editor of Wired magazine, Chris Anderson, guessed – like most people – that only 20% of an early online streaming music service’s tracks would be played in any given month. After all, the Pareto Principle – the idea that 20% of everything gives you 80% of results – had long been proven to be true.

But he guessed wrong.