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Using Technology to Increase Physical Retail Engagement

As the world becomes increasingly digital, retailers are finding themselves competing with e-commerce giants like Amazon and Alibaba. To stay competitive, retailers must adapt to the changing landscape by incorporating technology in their physical stores to create better consumer engagement. In this article, we will explore some ways retailers can use technology to improve the in-store experience for their customers.

Interactive Displays

  1. One way retailers can engage customers is by using interactive displays. These displays can showcase products and allow customers to interact with them in a fun and engaging way. For example, a jewelry store may incorporate a display that allows them to configure jewelry to incorporate different gemstones or other design options. By incorporating technology into these displays, customers can see how the products work and get a better sense of whether they are right for them.

Mobile Apps

  1. Mobile apps can be a great way to engage customers and provide them with a seamless shopping experience. Retailers can use mobile apps to provide customers with personalized offers and discounts, as well as to allow them to make purchases directly from their smartphones. Mobile apps can also be used to send push notifications to customers, informing them of new products or special promotions. VDB’s Sales Genie makes it possible to showcase virtual inventory, select diamonds and gemstones, and communicate with suppliers - all without ever leaving the customer’s side.

Virtual Reality

  1. Virtual reality (VR) is another technology that retailers can use to create better consumer engagement. By using VR, retailers can allow customers to experience products in a more immersive way. For example, a furniture store might use VR to allow customers to see how a couch would look in their living room. By providing customers with this kind of experience, retailers can create a more memorable shopping experience that is likely to result in increased sales.

Smart Mirrors

  1. Smart mirrors are a relatively new technology that is being used by some retailers to improve the in-store experience. These mirrors use augmented reality (AR) to allow customers to see how they would look in different clothing items. By using a smart mirror, customers can see how clothes look on them without having to physically try them on. This can save customers time and make the shopping experience more convenient. Nobody is using this technology in jewelry stores yet (that we know of), but it is worthwhile to consider some applications that might make sense.

In-Store Analytics

  1. In-store analytics is another technology that retailers can use to improve the shopping experience. By using sensors and cameras, retailers can track how customers move through the store and which products they spend the most time looking at. This information can be used to make better decisions about store layout and product placement. For example, if a certain product is frequently overlooked by customers, the retailer may choose to move it to a more prominent location.

Contactless Payment

  1. Contactless payment is becoming increasingly popular, and retailers who do not offer this technology risk falling behind their competitors. By allowing customers to pay using their smartphones or contactless credit cards, retailers can create a more seamless shopping experience. Contactless payment can also help to reduce lines and wait times at the checkout.


  1. Chatbots are another technology that retailers can use to improve customer engagement. By using chatbots, retailers can provide customers with instant answers to their questions, even when the store is closed. Chatbots can be used to provide customers with information about products and services, store policies, hours of availability, and help customers with any issues they may be experiencing.

Digital Signage

  1. Finally, digital signage is a technology that can be used to create a more engaging shopping experience. By using digital signage, retailers can display dynamic content that is more eye-catching and engaging than traditional static signs. For example, a clothing store might use digital signage to display video content of models wearing their latest fashions.


In conclusion, technology is becoming increasingly important for retailers who want to create a better shopping experience for their customers. By incorporating interactive displays, mobile apps, virtual reality, smart mirrors, in-store analytics, contactless payment, chatbots, and digital signage, retailers can engage customers in new and exciting ways.