In 2018, De Beers sent shockwaves through the industry by announcing it would begin selling lab-grown diamonds. The diamond miner and marketer made the announcement just ahead of Las Vegas market week. It seemed at the time that De Beers was trying to ensure that lab-grown diamonds would be used only for fashion, likely to protect the value of mined diamonds. Did it work?
This article in National Jeweler explores what has happened in lab-grown diamond pricing since that time, and anticipates what might be on the horizon. Virtual Diamond Boutique's CEO Tanya Nisguretsky was interviewed for this article, and shares some compelling data about the current state of lab-grown diamond pricing through the lens of VDB's vast lab-grown diamond database and marketplace.