The mobile device in your hand probably isn’t the same one you used in 2011.

And your word processing and spreadsheet software are probably a lot different now than they were 10 years ago. TikTok is now getting the kind of business attention that Instagram started receiving 6 years ago and Twitter started receiving in 2004. Just as platforms and media change, email marketing tools continue to change as well.

Here are 5 reasons you should be elevating email marketing in your marketing strategy:

1. Stay in contact with your audience. 

Emails have the ability to provide your customers with opportunities to stay informed. People can usually check their email when it's convenient for them, which might give them the feeling that you're thinking of them. A basic email would sound something like this: "Hi, you're on our mind. Here's some information for you."

2. Reach Customers in a Timely Manner

More than half of all emails are opened on a mobile device. This is significant and should come into play when planning any marketing strategy. More and more consumers are using their mobile devices to access not only emails but all other types of media and information. Not only is that true, but well-designed emails have a higher rate of conversion on mobile than any other medium. Make sure your visitors get your message on the go!

3. Email is highly affordable.

You can reach a large number of consumers for less than pennies per message. Email marketing has become one of the most cost-effective and efficient ways to market, which is why it is so impressive that so few companies actually take advantage of this. 

4. Emails Help Reinforce Your Brand

Contrary to popular opinion, social media isn’t the only platform that helps a company’s brand awareness. Possessing a customer or prospect’s email address means one thing: they showed a level of interest in your business. Keeping in touch via email marketing gives you the ability to increase that interest level, that brand awareness, by staying true to your brand and not sending mass spam.

5. Almost Everyone Uses Email

A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the tool. Email presents an incredible opportunity to reach customers. To take advantage of this, it's a good idea to encourage customers to share your email offers as much as possible. This will spread a customer's good experience with you, as well as build more brand awareness.

To make the most of email, use it to develop a personal connection with your audience by being thoughtful and relevant. Whether you use the messages you send to reach your audience on-the-go or to remind them of your latest offer, email provides the most opportunity for customer engagement.