Television producers that did not adopt color technology (and it was expensive!) did not survive. There’s a great parallel here to websites, and to jewelry platforms as well.

There was a time when the height of entertainment was to gather around the television in the evening and watch a program. In black and white. It was always in black and white. But nobody thought about black and white tv as “black and white” until color televisions started being widely adopted in the 1960s. By the late 1970s, TV was assumed to be “color.” You only referred to black and white if you were talking about an old television.

There’s a great parallel here to websites. In the early 2000s, a website was usually a boxy little experience with lots of graphic design flourishes to decorate what was otherwise a not-very-interesting thing. Websites didn’t do much back then.

There’s also a parallel to jewelry platforms. In the 1990s, it was exciting to be able to see a spreadsheet of diamonds, all classified and searchable by their 4Cs characteristics and other specifications. Spreadsheets were new and exciting in the 1990s, and the jewelry industry took full advantage of them. Today, a spreadsheet is a lot like a black and white TV. Historically interesting perhaps (did you know every episode of Leave it to Beaver was shot on one camera? That it was never aired in color?), but not particularly relevant to the way people shop for diamonds today.

Television producers that did not adopt color technology (and it was expensive!) did not survive. Broadcasters that did not adopt color technology that did not survive. That’s true of all technology evolution – technology keeps changing, which changes people’s expectations, which influences how businesses must respond.

The good news is that there are more tools than ever to help you implement today’s technologies. You can have a dynamic, engaging website, filled with a platform full of diamonds that are easy to search, beautiful to look at, and fun to explore. And we’d like to be a part of that. Let VDB help. It’s what we’re here for.