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The Pareto Principle Is Dead – At Least In Online Merchandising

Endless Corridor

Back in the early 2000s, the editor of Wired magazine, Chris Anderson, guessed – like most people – that only 20% of an early online streaming music service’s tracks would be played in any given month. After all, the Pareto Principle – the idea that 20% of everything gives you 80% of results – had long been proven to be true.

But he guessed wrong.

Merchandising, eCommerce Strategies

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