Welcome to the future of the jewelry business, where a revolutionary new way to buy and sell is now in your hands. We are Virtual Diamond Boutique™. We are retailers. We are wholesalers. We are global sightholders. We are a worldwide community working together to create the next generation jewelry trading network that will take the jewelry business into the future of omnichannel marketing. Mobile. Digital. Global. Innovative. Simple. Beautiful.
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When the Diamond Is No Longer the Differentiator, Jewelry Technology Can Set You Apart
By: Tanya Nisguretsky, CEO and Co-Founder of VDB
For generations, the diamond itself was at the center of the jewelry sale.
Its size, quality, rarity, and price helped determine not only what a customer purchased, but how one option was differentiated from another.
Today, that dynamic is changing.
As the diamond market evolves, particularly with the continued growth of lab-grown diamonds, retailers are increasingly operating in an environment where customers can compare more inventory, specifications, and prices than ever before.
And when the choices begin to look similar on paper, something important happens:
The diamond becomes less of the differentiator. Everything around the diamond becomes more important.
What Happens When Diamonds Become Easier to Compare?
Consider a cus...